Marketing
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Much of what is now called "marketing" is, at best, organized sales process, where major works - from prediction to warehousing and advertising - are joined together and coordinated.
All this worked well until the financial crisis. Most companies are not meant seriously enough about their customers, competitors, market shares, the target segment, about the effectiveness of marketing and sales.
However, the crisis can be considered as a possibility. Opportunity to attract new customers, increase their market share and capture new market segments.
If you want to increase sales, reduce marketing costs, to maximize the accuracy and pop-creation in the target segment, business experts to help you.
Marketing research
Market research - the most powerful tool for obtaining feedback from the market and reliable information for decision-making.
The most successful Western companies for the efficient solution of important problems conducting marketing research, and are often attracted to this specialized independent companies.
Competent marketing research will help you: determine potential market size; correctly identify the target segment; determine your own market share; analyze the competitive environment; optimize distribution channels; predict the market movement; increase revenues and profits. |  |
Audit of marketing
Audit of the company's marketing is based on internal company information and performed in the following areas: goals and strategies of the company's marketing, effectiveness of pricing, marketing policy, types of advertising and promo-of products on the market, correct target segment, etc.
Result: recommendation to reduce the cost of attracting and retaining customers, optimize marketing activities.
Construction of marketing
Creating an effective marketing department, taking into account the organizational structure of the company and the Russian specificity. Planning activities of the marketing department. Staging a performance evaluation system, STI and motivation of staff of marketing.
Result: increased efficiency of marketing services, thus lowering costs to attract customers.
Media Planning
Define goals and objectives in the field of promotion policy, development of advertising strategy, analysis of the effectiveness of using different mediums of marketing communications, planning promotion.
Planning and budgeting for advertising companies. Placing advertisements in various media of the Kaliningrad region and Russia.
Result: lower cost man-contact, improving marketing, budgeting, cost reduction, increased sales.
Development of marketing strategy
Developing a sustainable marketing strategy of the company - the program of marketing activities, taking into account long-term company's goals in the market and its potential in the field of marketing.
In a marketing strategy reflects the long-term plans for the consumer markets, describes the competitive advantages, selected reasonable and effective positioning in the market.
Result: increasing the competitiveness of the company, formation of long-term and sustainable competitive advantage.
Outsource of marketing
In case of outsourcing the marketing, external executor transferred all or part of a set of marketing functions. Unlike one-time purchase of external services, outsourcing does not occur on an ad hoc but on the permanent and long-term basis.
A third-party company that performs marketing functions is interested in reducing costs to improve its own competitiveness. It does the work on the terms specified in the contract, while the goals of the internal company's divisions can be inconsistent with the objectives of the company.
Result: reduced costs of marketing and increase sales.
